You’ve probably come here to find out why Facebook rejects your ad and what you can do to approve it, right? Our social media marketing agency will briefly explain all the steps you have to follow once an ad has been rejected.
We discussed in previous articles the benefits of promotion on Facebook . But what happens if your promotion campaigns are not accepted?
Before your campaigns or ads appear online, their content is analyzed. Specifically, compliance with the advertising policies of each platform is verified. This takes between 30 minutes and 24 hours. Facebook’s advertising policies , like Google’s policies , have tightened in recent years and are constantly updated, as we showed last year, in a dedicated article. And this is not a bad thing at all. But for someone who often uses paid online promotion, our recommendation is to go through these updates frequently. More specifically, almost weekly.
Why does Facebook reject your ad?
The main factors for which your ad is not approved are most often related to personal attributes, sexual content or Facebook brands (specifically, how you use the Facebook image).
Often, problems arise in the wording of the text. Even if you address a specific category of potential customers, avoid any personal, discriminatory or financial information. A very precise example can be seen in the table below:
But not only the text is analyzed during the review, but also the images. Here is another short list of frequently banned content , if you still haven’t found out why Facebook rejects your ad:
Images Before and After , or any image involving body features
Images with a lot of text
Images with fake buttons – with non-existent functionality. For example, an image with the play button , centered, to mislead the user to click.
Moreover, there are some special categories to which the verification filters are very sensitive, and among them are:
- Advertisements alleging health problems
- Advertisements for supplements, drugs, addictions
- Ads whose landing page the user reaches violates the promotion policies or, in fact, is not what promotes the content of the ad.
Thus, if you write an innocent text like “Does it make you dizzy when you find out that your RCA has expired?”, It will be rejected by Facebook. The reason? Invoking the health problems you take on users. Facebook does not recognize sarcasm or double meanings of words (no matter how smart you used them).
However, there are categories for which you can get written permission : various forms of therapy, gambling, dating apps, etc. It gives you access to paid promotion on Facebook. All you have to do is fill out a form like here – which is for the dating app .
What can you do if Facebook has not approved an ad?
If your ad is rejected by Facebook Ads, you will receive a notification. After that, you can request a review. You can make changes before the next analysis. If not, you can challenge the decision and ask for the review directly. This can take up to 24 hours, but gives you more conclusive details as to why Facebook rejects your ad.
You must be aware of the prohibited content
Facebook has 31 categories of prohibited content , including those that refer to health, discriminatory practices, misinformation, violent content, requesting personal data, etc. In addition, there are partially restricted categories. That is, the ones I mentioned earlier and for which you may need written permission.
Moreover, you must be careful that the text, image and URL of the advertisement comply with all the legal provisions of the place where you want to promote it .
Conclusion
In short? Think of advertising in terms of user experience. Not only will you have a higher rate of supported ads, but your conversion rate will also increase. Then try to go through the promotion policies completely before launching an ad. You will thus avoid double work.
Here are the most common reasons why Facebook rejects your ads. If you still think that your time is too important to check the endless lists, you know what you can do.
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