Social networks have quickly become one of the main tools allowing any company to develop a profile in its image.
However, their popularity has also made it nearly impossible for small businesses to carve out a place among the bigs without bringing in influencers.
If you want the best Services of Social Media Marketing in Pakistan, contact us.
1. Infographics
Concretely, what is an infographic? Let me explain. Infographics are visual that incorporates images, icons, data, and text.
Infographics are a great way to share a large amount of information, more or less complex, succinctly, and engagingly. That’s why they have become popular visuals on social media.
In the infographic below, the colors, icons, and mini text blocks are harmoniously arranged to:
- Give sufficient clues to the evoked message in text format;
- Contribute to a rapid awareness of the subject proposed;
- Set the tone on the values and positioning of the brand, offering infographics.
For businesses that have a large amount of information to share, infographics are a great tool for imparting knowledge without having to rely heavily on text or long articles.
As internet users are increasingly volatile, you want to make sure that the visuals are used to capture their imaginations instantly and get your message across quickly. This is why infographic is a visual of choice for social networks. To learn how to easily construct an infographic, follow the guide.
2. High-Quality Photos
When we think of visuals, photographs are what we imagine first. Attractive photos are a vital cog in developing your branding on social media.
Not only does the use of high-quality images catch the interest of your audience, but it also shows your brand identity to internet users. Using consistent colors and fonts throughout your photographic documentation, you would be communicating your business values to the public without even having to put your logo on every photograph.
For small and new businesses, it’s not always possible to get hold of high-resolution images, in which case you can start by incorporating royalty-free images into your marketing strategy.
However, while this is a good way to start your communication strategy on networks, know that authenticity will be more rewarded by your audience. So you will need to update your plans in the future to incorporate these high-quality photos.
Big brands use high-quality images to share their posts online, which helps them gain popularity and build loyalty in their community. Starbucks, for example, uses a distinctive visual style that ties its brand to relevant seasons and events. Here’s an example of the marketing of its goods in the summer.
Photographs are a great way to bolster your visual marketing strategy because they show your dedication to providing your audience with engaging, quality content.
3. Quotes
Please take advantage of your new visuals and use them as a base for producing visuals that include a quote, whether you have an in-house photographer or use photos captured online. These simple, clean, and attractive visuals are very popular with Internet users and constitute the ideal meeting point with any brand that has chosen this format for its communications.
The other great thing about quotes is their popularity as shareable content. On Facebook, in particular, quotes are widely shared, which increases the chances that your content itself goes viral and increases your follower count.
The Square Sayings Instagram account attests to the quality of the visuals offered: their visuals obtain, on average, between 3,000 and 6,000 likes regularly.
If you plan to incorporate citations into your marketing strategy, I recommend creating a timeline to schedule their publication. Use online tools to manage your social media marketing campaigns so that you can share your quotes every day and at any time (e.g., Agorapulse for Instagram, Hootsuite, etc.). Your audience will know when to expect the message and share it accordingly.
4. The Diagrams
In the same vein as infographics, charts are great tools for condensing data and sharing it with your audience in an easy and readable way.
If your content is heavily reliant on figures, you should consider using tables and charts to display it.
Diagrams are also a perfect way to get more similar material read by subscribers. If your diagram catches someone’s imagination on a social network, you can include an invitation to read a blog post that further sheds light on the content powered by the diagram, thus increasing your website traffic and blog popularity.
A simple diagram, like the one below, is a great way to improve your branding while communicating stats or, more generally, data in a fun way.
Among the types of charts that you can use on social media, charts can easily grab the attention of your audience while still being shareable.
5. The Animations
For businesses looking to capitalize on the video marketing trend, animations are a good starting resource for engaging with audiences.
While creating videos can be expensive, animations aren’t as straining on your budget. Short animations can share a wealth of information with your audience, just like infographics.
Animations are not only a useful social media tool; they are also perfect for promoting your written content and promotional marketing. Animations are not only a useful social media tool; they are also perfect for promoting your written content and promotional marketing.
Incorporating animations on your website or in your newsletters will also increase the chances that your content will be seen and used.
Conclusion
For a small business, it can be intimidating to find ways to incorporate visuals into its marketing strategy. For your brand, however, graphics used on social media are a valuable investment. And as we’ve seen, you don’t have to spend a thousand and cents on starting a decent visual marketing strategy.
Blogstagram 