Ask yourself the right questions
The main questions when you want to identify your strategic keywords are: “on which keywords to position my site? “,” How to find the right keywords for Internet users and Google? “. These questions should lead you to study your target and your positioning. Whether it’s referencing a showcase site, an e-commerce site, or a blog, the starting points are the same: prepare your keyword strategy for SEO. MavenUp Creatives provides special SEO Services in Lahore and helps businesses outrank their competitors in no time.
What methods to find the best keywords for your site?
I was wondering how to find keywords? We offer a whole range of solutions to achieve this and attract Internet users to your site.
Start from your target
Your friends, your professional entourage, your customers, your service providers, your partners, your influencers can be good advice for keyword ideas.
If you are working on your company website, involve your colleagues, organize a big brainstorm or in a less formal way, ask everyone how they would describe your business in 3 words. These words will undoubtedly be critical axes defining your services and will help you find other expressions or series of related words.
In this research exercise, all the ideas are good to keep. The first draft will undoubtedly be messy with some slippages that may take you away from the heart of your business. However, keep a summary document of all this work. It may be useful to you when creating the site map. While not all ideas are doable in the short term, they can be worth saving for later.
Watch what your competitors are doing
A straightforward way to come up with new keyword ideas is to look at what your competition is doing.
Go from competitive sites that you already know and analyze the words there. If you don’t know your competition well yet, type a few queries into Google about your business. Look at which sites are positioned on the first page of results. Browse their pages, find the main keyword (usually, it is in the main title – h1 – of the page as well as in the title tag).
If the pages have a lot of textual content, a little reading is bound to give you inspiration for interesting synonymous words or phrases to use in your pages. Be careful; we are not telling you to copy and take over the texts of the competitors! Far from it (note that what your competitors are doing is not always the right thing to do). It’s just a matter of spotting words that can inspire you for your website.
To go further, install a free analysis tool (the Moz Bar) on your computer to identify the different tags at a glance and find ideas for new words. If your competitors still use the meta keywords tag (a label that no longer has any SEO impact), this can be a source of inspiration.
Use free tools from Google
If despite all these tips, you still lack inspiration, Google provides some practical keyword suggestion tools.
Adwords: This is a free tool from Google that allows you to find new keyword ideas from the main keyword. Previously Google offered a keyword generator (Adwords Keyword Tool). This is no longer the case, but you can always help yourself with Adwords suggestions. It’s a simple method to start looking for keywords and validate their relevance.
In the “Tools” tab, select “Keyword Planning Tool.” Then type your words and validate.
Besides, Adwords allows you to know an estimate of the traffic volume of a keyword. This is an interesting point when you are studying the potential of a word.
Related searches: at the bottom of the results page, Google offers you a list of related searches. These search phrases can give you ideas for creating new pages. These entities are recommendations made by the engine on the most relevant and useful results for Internet users to refine their search.
How to choose the right keyword?
What is the right keyword? Two points should be studied here to determine the criteria for the right keyword. The arbitration to find the best keyword will be done mainly on these two axes: potential and feasibility.
A keyword will be relevant if you can work it quickly for SEO. This means that it should not be an overly competitive keyword. Otherwise, it will be impossible for you to hope to position yourself on it in the short or medium term. This will be all the more true when your site is “small,” which is to say recent and in the start-up phase.
First, you need to target qualified traffic on less competitive words. It is on this point that you will then have to study the notion of long-tail to favor expressions that are less sought after (less competitive) but likely to convert better.
Being focused on competitive (and therefore complicated) keywords is the best way to waste time and demotivate yourself on SEO.
This is why we advise you to prefer “less ambitious” keywords. You will work your SEO step by step, and you will get concrete results quickly.
How to use your keywords?
Once you have defined a list of your keywords, we recommend that you organize them into two main categories:
Your priority keywords: you will start working on them now. They are feasible and relevant.
Your more complex keywords: these more competitive expressions can be worked on in a second step when your site will start to rank well on your primary keywords (the priority ones), and you will have started to get some links to strengthen Page Rank (i.e., authority) of your site.
This organization helps you to set up a schedule for the writing of your pages and their optimization for SEO.
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